The Art of Advertising by Jan Ditchfield

(This blog post is personal. They are my real thoughts. Mine and mine alone.)

Advertising is the art of making whole lies out of half truths.  ~Edgar A. Shoaff

It stands to reason that coming out of a Paralympic year we’d see an increase in mainstream advertising using persons with disabilities in commercials and print campaigns. This year my feeds were inundated with spots, ads and conversations about equality and mainstream recognition. Working in the world of para, you tend to seek out examples of this and get lost in the belief that if you are seeing it, then everyone must be; positive examples of persons with disabilities. What we tend to forget is that we have knowledge of this industry and the community which the average viewer doesn’t. We’re actively seeking out this information instead of waiting for it to be presented to us. The average viewer isn’t doing the same. We have knowledge on the backgrounds of the talent who have been cast. The average viewer doesn’t. It’s the average viewer that mainstream advertising is targeting, not those of us who are already converted. And when you step outside of our circle and look at the use of persons with a disability in marketing campaigns from that vantage point, you are greeted with a shockingly different perspective. Continue reading

Equality; It’s Empowering by Leona Emberson

This summer I competed in my first season of triathlon. I was registered for my races. I picked up my race kit including my bibs, bike stickers and the appropriate swim cap for my category. Before the race I racked my bike and set up my transition area. After last minute pep talks, I headed to the start line. I swam, I biked, I ran, I finished the race. I received my finisher’s medal. I will even be receiving recognition for the top finisher for the season in my category.

Does this sound “normal” to you? If it does, then you are most likely not a Para Athlete. Continue reading