The Art of Advertising by Jan Ditchfield

(This blog post is personal. They are my real thoughts. Mine and mine alone.)

Advertising is the art of making whole lies out of half truths.  ~Edgar A. Shoaff

It stands to reason that coming out of a Paralympic year we’d see an increase in mainstream advertising using persons with disabilities in commercials and print campaigns. This year my feeds were inundated with spots, ads and conversations about equality and mainstream recognition. Working in the world of para, you tend to seek out examples of this and get lost in the belief that if you are seeing it, then everyone must be; positive examples of persons with disabilities. What we tend to forget is that we have knowledge of this industry and the community which the average viewer doesn’t. We’re actively seeking out this information instead of waiting for it to be presented to us. The average viewer isn’t doing the same. We have knowledge on the backgrounds of the talent who have been cast. The average viewer doesn’t. It’s the average viewer that mainstream advertising is targeting, not those of us who are already converted. And when you step outside of our circle and look at the use of persons with a disability in marketing campaigns from that vantage point, you are greeted with a shockingly different perspective. Continue reading

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Pig First Language Please! by Leona Emberson

At a communal breakfast table at a farmers market, I observed a conversation that gave me a chuckle, and later got me thinking. A little girl at the table started to talk about her pet potbelly pig, and how funny he was. In response, a woman told the girl of her childhood pet pig. The woman said her pig was “all white, no pink at all. She was an albino pig”. I put down my coffee, looked towards the two, and resisted the urge to take off my hat, let my white blond hair flow down, and tell the woman to use Pig First Language!

This endearing childhood pet deserved to be remembered for being a pig! A pig who loved to eat apple cores. A pig who rolled in the mud. A pig who had the cutest little Oink. A pig who had albinism. A pig who first and foremost, was a pig! Continue reading