Tweet You Say? Building your Brand as a Para-Athlete by Jan Ditchfield

I recently did a group presentation on the “how” to develop a personalized brand as a para-athlete using social media. What I took from the opportunity was that we aren’t having enough conversations about the “why”; as in why it is so important to be online and to claim your brand from the onset. As a para-athlete, your brand will play a key factor in sponsorship endorsements, media opportunities and raising awareness of your sport outside of traditional market spaces. If you are not online, you need to be. Social media is a huge part in the development of your brand. Like it or not, it’s here to stay and the online community you create can be the defining factor in how you are known in the public eye. Continue reading

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Journey to Recover by John Young

Photo of John Young at the finish line of the marathon course.

Crossing the finish line at the Myles Standish Marathon

On November 18th, I did what I never thought I could when I completed my first marathon, the Myles Standish Marathon in Plymouth, MA.  The race was a quick replacement to the NYC Marathon that was cancelled 2 weeks earlier due to the effects of Hurricane Sandy.

The race was an amazing experience and my race report can be found here.

Based on this race, I managed to qualify for the Boston Marathon as an AWAD runner.

When I started competing in triathlon 3 years ago, I never imagined I would be preparing for and then completing a 26.2 road race.  Contrary to what I was being told by MANY of my seasoned athletic friends, I chose to honor a commitment I made to run in the “Feaster Five” in Andover, MA on Thanksgiving Day (4 days after the marathon) and then in the Jolly Jaunt 5K in Danvers, MA  on the first weekend in December.  A friend of mine warned, his only injuries have occurred during very short races following LONG races. Continue reading

Equality; It’s Empowering by Leona Emberson

This summer I competed in my first season of triathlon. I was registered for my races. I picked up my race kit including my bibs, bike stickers and the appropriate swim cap for my category. Before the race I racked my bike and set up my transition area. After last minute pep talks, I headed to the start line. I swam, I biked, I ran, I finished the race. I received my finisher’s medal. I will even be receiving recognition for the top finisher for the season in my category.

Does this sound “normal” to you? If it does, then you are most likely not a Para Athlete. Continue reading