Tweet You Say? Building your Brand as a Para-Athlete by Jan Ditchfield

I recently did a group presentation on the “how” to develop a personalized brand as a para-athlete using social media. What I took from the opportunity was that we aren’t having enough conversations about the “why”; as in why it is so important to be online and to claim your brand from the onset. As a para-athlete, your brand will play a key factor in sponsorship endorsements, media opportunities and raising awareness of your sport outside of traditional market spaces. If you are not online, you need to be. Social media is a huge part in the development of your brand. Like it or not, it’s here to stay and the online community you create can be the defining factor in how you are known in the public eye. Continue reading